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K-beauty has taken the world by storm, captivating skincare enthusiasts with its innovative formulas and stunning results. With social media abuzz over these must-have products, it’s hard to resist the allure of K-beauty. But the best part? You don’t have to break the bank to get your hands on these viral skincare gems. We’ve curated a list of the most talked-about K-beauty essentials under $25, all available on Amazon, so you can upgrade your skincare routine without overspending.

From the cult-favorite COSRX snail mucin essnce to the hydrating magic of LANEIGE’s overnight lip mask, these products have earned their hype and then some. You'll also find standout picks from GOODAL, Anua, ROUND LAB, and d'Alba, ensuring there's something for every skin type and concern. Whether you’re new to K-beauty or a seasoned fan, these affordable finds promise to deliver flawless, glowing skin.

Shop Viral K-Beauty Gems Under $25 on Amazon

With over 71,000 five-star ratings and 100,000+ purchases in the past month on Amazon, the COSRX snail mucin essence has truly earned its holy grail status. Formulated with 96.3% snail secretion filtrate, it repairs and rejuvenates your skin, addressing concerns like dryness and dullness, according to the brand.

If we're talking viral K-beauty, we have to include LANEIGE's cult-fave Lip Sleeping Mask. It's amassed a highly devoted following among beauty enthusiasts and celebrities alike (including Sydney Sweeney, Alix Earle, Porsha Williams & Kenzie Ziegler, to name a few). While you snooze away, the powerful formula intensely moisturize your lips with ingredients like shea butter, murmuru seed, and berry fruit complex.

Double cleansing is crucial in the summer, especially since you're likely layering on sunscreen throughout the day, sweating more frequently, and producing more facial sebum (that oily, sticky feeling). This Anua cleansing oil, a #1 bestseller on Amazon, was purchased by over 100,000 shoppers last month alone. It’s beloved for its gentle yet effective formula, featuring heartleaf extract to soothe your skin.

Speaking of Anua,I love this soothing toner so much I always make sure to have a second one in stock at home so I never have to worry about running out. Made with 77% heartleaf extract that's water-grown and harvested in Korea, this toner is formulated to soothe, tone, hydrate, and balance your skin's pH level.

Recently purchased by 70,000+ shoppers on Amazon, this Beauty of Joseon eye serum is a shopper-fave pick that will help you achieve bright eyes free of bags (even if you stayed up until 3AM scrolling through TikTok last night). It helps combat wrinkles, fine lines, sagging, and dark circles around your eyes thanks to its potent blend of ginseng extract, retinal, and niacinamide.

This GOODAL serum is my holy grail go-to when it comes to incorporating vitamin C into my skincare routine. I noticed that my skin became brighter, more hydrated, and more even in appearance since I started using this — which makes sense, given the 70% fresh green tangerine extract that effectively improves dark spots & post-acne hyperpigmentation.

Recently purchased by 30,000+ Amaxon shoppers, this Round Lab sunscreen has a soft and creamy texture that easily absorbs into your skin, working double duty as a sunscreen and moisturizer. It includes niacinamide to help decrease hyperpigmentation and hyaluronic acid for extra hydration.

This Skin1004 ampoule went viral for its soothing properties, which owes in large part to the formula's high concentration of pure Centella asiatica extract that calms sensitive skin and strengthens the skin barrier. It's slightly acidic to help balance the skin's pH levels, and the lightweight texture seamlessly absorbs into the skin without leaving behind a sticky finish.

If I were to choose a must-have product for sensitive skin like mine, these toner pads take the (carrot) cake. Made with a light, soothing formula packed with ingredients like β-Carotene, these soft pads deliver instant, rich hydraton to my skin and prep it for the rest of my routine. Plus, they're so thick that I can split them in two for morning and night. Alternatively, you can split it in two and use it as a mask, as the brand suggests.

This top-rated ma:nyo cleansing oil is formulated with skin-loving ingredients like jojoba seed oil, argan kernal oil that's packed with vitamin E, and 14 plant-derived oils to help nourish your skin and maintain its pH balance. From personal experience, I love how clean it makes my skin feel without stripping it of its moisture, and it's also helped deal with my oh-so-persistent blackheads.

If you're hunting for more unbeatable bargains, check out these under-$40 deals from Revolve's summer sale, featuring top brands like Free People, Steve Madden, Jordan & more!